Marketing Strategy vs. Tactics
Ever wondered what the difference between a strategy and a tactic is? How do goals relate to strategy and tactics? Understanding the top down vs bottom up nature of marketing will help you figure it out. And sometimes tactics can turn into a strategy. I’ve asked this question of dozens of web marketing “experts” and you would be surprised how many of them just don’t know the difference. Most internet marketing strategies are actually just tactics. It’s true.
Well if you find the definitions out there confusing, then the post on Strategy vs Tactics by John Furgurson on the Brand Insight Blog is the perfect explanation. I especially like the “what-if” test as a way to tell the difference. It’s a great way to understand goals, strategies, and tactics. Read it and never make that mistake again.
