Have you ever wondered what market research was all about? Maybe you wanted to figure out how to determine who your customers really are. Well, have I got the answer for you.
Starting on November 6th, there will be a 4 week course on the subject of Market Research. Each Tuesday evening from 6 to 9, you can learn from me, John Gilbert, about figuring out who your customers are, how to find them, and what it takes to find them.
The most critical success factor for a Small Business is Market Research. You need to identify your target market and create a customer profile. This class teaches you how to conduct primary, secondary, and internet research to identify customer psychographics, demographics, and geographics.
Who should take this course? Small Business Owners, or start ups that need help with Market Research.
Course Objectives After completion the student should be able to:
- Identify your Target Market
- Create a Customer Profile
- Conduct Primary and Secondary Research
- Use the Internet to find information
Course Details
Length: 3 hours
Format: Computer Lab
Class size: 18 students
Location: Salt Lake Community College
9750 South 300 West, Sandy UT 84070
Miller Free Enterprise Center 207
Here’s the link to get signed up. Or call Barbara at (801) 957-4654 for more information.